The art of designing store layouts to optimize the shopping experience has a lot to do with creativeness and authenticity, with some of the best strategies that can be applied, regardless of the size of a premises. Colour blocking has been a daring and transformative trend since Piet Mondrian’s early 1900s debut of neoclassicism. He is known for being one of the pioneers of 20th-century abstract art.
Piet Mondrian’s work of art serves as the backdrop and inspiration for George’s window scheme for OKA in 2013. Highlighting an array of new products in a geographic three-dimensional version of Piet’s art by painting an abstract grid on the window backdrops. Simple, primary colours act as a background and thick, black lines create a concept that is aesthetically effective. The products were placed within frames to create a joyful, immersive window display.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
OKA
PIET MONDRIAN
OKA
PIET MONDRIAN
Visual merchandising is, of course, all about enticing into the store as many customers as possible, transforming passers-by into potential customers who willing part with their hard-earned cash. Not only it is effective in terms of increasing sales, but it also develops a strong relationship between the customer and the store as a “spokesman” for the entire brand.
Art has always played an enormous role in this entire process of visually displaying merchandise.
