Deciding to stay on trend, George set about conceptualising a tropical oasis that brings together jungle and bungalow vibes in a laid-back bohemian aesthetic. Ultimately, the jungle trend was all about embracing the natural world and celebrating it in all its wonderous forms, which meant plenty of natural materials throughout the home was a must to embody this trend.
George carefully selected products he felt were cohesive to this theme, for example furniture incorporating rattan made a great addition to the tropical display, along with lots of warm-toned wood elements. Woven fabrics like bark cloth, jute and sisal also provided lovely natural textures and tones. Attention is brought to the main product by repeating this theme in a strong way and by highlighting it with a vitality price sign.
Artificial tropical trees and plants were used very effectively to recreate a mini jungle setting, together with props like artificial Kentia, Areca palms, exotic flowers, banana trees, plus a selection of faux artificial tropical plants provided an unusual and impressive display. George implemented the project from initial inspiration up to the final fitting, receiving positive feedback from all quarters.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
THE JUNGLE
IKEA
THE JUNGLE
In this Vitality Area concept, the main product George was tasked with showcasing was a staple from the home decoration department - the plant pot STENBÄR. As a starting point, George decided to interrogate WGSN, researching interior trends for the upcoming year. Tropical themes like botanical rainforests, lush foliage, and jungle prints were taking the world by storm— and this trend wasn’t limited to one industry.
