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To celebrate 150 years of Heinz, and to mark this milestone, George and the visual team worked alongside Clemet’s Creates to turn the store’s eight iconic windows fronting Piccadilly into an engaging display to showcase Heinz’s culinary history. The designs capture a collection of Heinz classics, requiring hours of meticulous craftsmanship including hand sculpting and painting, neon lighting and bespoke engineering.
The windows featured imagery synonymous with Heinz - dozens of oversized tomatoes, bowls of soup and ketchup bottles, as well as a vast slice of toast big enough to feed 50 people, swimming in that Heinz Baked Beanz sauce.
One window featured a giant pouring ketchup bottle, a wall of baked bean cans, with another filled with giant baked beans alongside the timeless advertising slogan, “Beanz Meanz Heinz”.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
To coincide with Heinz's 150th birthday, a limited-edition range of Fortnum-themed baked beans, tomato ketchup and cream of tomato soup were released in the store’s famous ‘Eau de Nil’ colour. The Heinz celebrations were also channelled across the wider in-store experience, including the store’s central atrium.
FORTNUM
& MASON
HEINZ 150 YEARS
FORTNUM
& MASON
In 1886 a young entrepreneur by the name of Henry J Heinz arrived at the doorsteps of 181 Piccadilly with a suitcase of baked beans, and the rest, as they say, is history. Fortum and Mason was the inaugural UK stockist of Heinz products, selling their main product, baked beans, from 1901. Baked beans would go on to be produce in masse in the UK, and slathered onto slices of toast, to create an inexplicably satisfying national comfort dish.
