More than just chocolate eggs, Easter is always a catalyst for creativity, just like Christmas. Easter installations are often in place in advance of the event itself. To support Fortnum’s campaign, George and the Visual team were tasked with driving awareness of the Easter range of biscuits, confectionery, and tea, whilst also building brand recognition.
The concept that was developed was to recreate a beautiful wild meadow across all stores. With substantiality becoming increasingly more important, for the planet as well as businesses, the repurposing of existing props and materials within the Easter display was vital. The main media activation for the Wild Meadow scheme was the stores corner window and entrance along Duke Street, London.
The doorways arch was used to create a whimsical installation with hundreds of artificial wildflowers, foliage, and moss. The corner window was styled with an explosive abundance of blooms, giving the feeling of a real meadow. Treading a fine line between decoration, abstraction and camouflage, the displays continued onto Piccadilly, with Edu Nil colour bunnies hopping along the staircase’s cabinets acting as a further marketing practice designed to entice customers with stylish products.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
The overarching campaign slogan was “Feaster” which was delivered across the flagship and all remote stores. With a spring colour pallet, elegant typography and touches of gold, the visual installations captured the upmarket department store’s character - luxurious, classical, playful and ultimately Fortnum’s.
FORTNUM
& MASON
EASTER 2020
FORTNUM
& MASON
EASTER 2020
Easter is often the first time that friends and family can come together once again to feast after Christmas. Beyond its religious origins, it’s the first bank holiday in four months and the turning point for longer days, new life and green pastures. It is also the much-needed joyful respite at the end of a long winter.
