George’s role in the Home Furnishing & Retail Design team was a combination of planning, project management, and hands on implementation, all with the overarching aim of producing a constant stream of vitality throughout the store. The collection was to be presented using visual merchandising techniques based on an in-depth understanding of the IKEA concept and knowledge of the local market.
The collection was to be featured in the “Launch Area”, which within an IKEA store is an essential activation zone, being the first display and impression communicated to the customers in the main showroom.
George considered the range’s simplicity and colour scheme when planning the space, drawing inspiration from the spectrum of the materials used throughout the collection itself - blends of wood, metal and fabrics toned with shades of brown, grey and black. Ypperlig epitomises minimalism and George considered whilst planning with the completed display neatly aligning with the “beauty out of basics” motto.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
YPPERLIG
IKEA
YPPERLIG
Taking the concept of affordable living forward, in October 2017 IKEA collaborated with the Danish design company HAY, releasing a collection “YPPERLIG: THE BEAUTY OF BASICS” (Ypperlig, loosely translates to “superb” in the Norwegian language). With a philosophy rooted in innovation, Co-Founders and Creative Directors of HAY, Mette and Rolf, create furniture characterised by blending sophistication and simplicity. Known for crafting straightforward, functional and aesthetically pleasing products, HAY’s design language corresponded with IKEA's design philosophy.
